Looking for a way to get Google sitelinks for your WordPress website?
If you have achieved Google sitelinks for your website then when users search for something related to your website, your website results will appear different from others. It contains sitelinks on other pages of your website. Sp your search result will be larger than others.
These types of site links on a search result will create brand value for your website and provide you with more exposure. This also helps you to get more traffic to your website.
Google sitelinks
Google sitelinks are those pages of a website that appear on the first page of a search result. The pages that appear on search results as sitelinks are the most important pages of the website. Most of the time when a user searches for a specific brand keyword then Google sitelinks will show up on that brand’s website. For example, if you search “Pixelaar” on google you will see the sitelinks of our most popular pages in your search result.
To get the sitelink on the search results you need to have a brand identity and a handsome amount of traffic on your website. If you create a new brand and low traffic on your website then Google may not display your sitelinks on search results.
Importance of Google sitelinks
Help to build trust
Google will not show the sitelinks for all the websites. To show sitelinks on search results your website needs to achieve that. If your website has brand value, good traffic, well-optimized content, and fast performance then Google will show your sitelinks on the search results.
The sitelinks website is shown in the number one position of a search result. So when the users see your website sitelinks on search results they believe in Google’s number one position search result. It will create a very positive impression of your website.
Increase CTR (Click Through Rate)
If you appear on the first page of a Google search result then it creates more chances to get a click on your website. On the other hand, if you can get a position in the top 3 then it will increase the CTR double. The top 3 search results will get more clicks.
As we mentioned earlier sitelinks can take more space than others, the space is almost the same for the top 3 posts. So when your website achieves Google sitelinks it takes the top 3 positions. So you can imagine the click rate. This will increase your click-through rate and get more traffic and conversion to your website.
Increase product awareness
On Google sitelinks, it will show the most popular pages of your website. Based on the Google Algorithm your most popular pages will be displayed. If you are a service company then Google sitelinks it will show your services so that a new user can easily get an idea about your company and the services you provide.
For an eCommerce shop, sitelinks benefit you the most. If a user searches for your brand then it will show your most popular products page. For example, if you search for Apple on Google search results it shows the sitelinks of Apple’s most popular product page.
Sitelinks search helps to browse more pages
Google will show the search bar for some website sitelinks. That means you can search for any specific topics on that page on Google search results. This feature is a very powerful feature and to achieve that you need to have very good content and huge traffic on your website.
Get Google sitelinks for your WordPress site
There is no shortcut way to get Google sitelinks on your website. Also, there is no guaranteed way to achieve Google sitelinks features. Google Search Console and other SEO tools don’t provide any features to create sitelinks on google search. These features are fully based on Google Algorithm. You need to follow best SEO practices to create your brand value and get organic traffic on your website to get the sitelinks features. If Google algorithm thinks your website has the potential to get sitelinks then it will automatically add sitelinks for your website.
Here we will recommend some processes to get sitelinks but that will not guarantee you. It will increase your chances and make your website worthy.
Unique website name
Google will display the sitelinks for any specific brand website. If you have a common brand name then it will decrease your chances to get sitelinks. You can take the number one position on search results but still, that will not be enough to get sitelinks.
On the other hand, if you have a brand name similar to Apple, or Youtube then you won’t be able to get to the number one position. Because Google algorithm also searches for similar keywords too. So if you have a brand name similar to any other popular brand then it will make it difficult for your website to get sitelinks.
On the other hand, if you have a unique brand name and if you can manage handsome traffic for your website with quality content then it will increase your chances to get Google sitelinks.
Use proper SEO
Search engine bots can understand and index your website if you build your website with a proper SEO structure. You need to also follow SEO standards to publish content on your website. You can add focus keywords, and metadata to your content so that Google bots can understand your content and display them on search results.
You can use any of the popular WordPress SEO plugins for this purpose. This will improve your website SEO performance and increase the chances to get Google sitelinks.
Add your website to Google Search Console
You need to connect your website with Google Search Console for more additional search features. With Google Search Console you can index your website pages. When you submit your website pages manually on the search console then the search engine can find you easily and fast. You will be discovered easily on the search engines if you do the process manually.
Create a sitemap and submit it to Google Search Console
There are different types of sitemaps available like XML sitemaps or HTML sitemaps. The XML sitemap is used and submitted to the search engine for better crawling to your posts. You need to create an XML sitemap for your website and submit it to Google Search Console for better search results. It will help the search engine to discover all of your website pages.
Internal linking
If you can interlink the most popular pages of your website then it increases the number of backlinks. A backlink is also a very important factor in SEO. If you can increase your website backlinks it will help you to get a higher rank on search results.
Create a brand value
Google will not display the sitelink for every brand or website. So you need to increase your brand awareness and brand value. You don’t need a brand value like Apple or YouTube but you need to increase your brand awareness to a minimum level so that Google Algorithm can notice you.
To create brand value you can publish quality content, and guests post on other websites to make your brand popular. You can also create social media profiles to increase your brand awareness.
Wrapping Up
We hope this article will help you. You can see our other articles to learn Best Collaboration Tools For Developers & Designers
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