It is very very important to maintain WordPress website. If you are running a business website and neglecting your website then you are hurting your business in a very bad way. Your website is the most important part of your business. It’s your first and primary medium to attract new audience and customers. Having a website is like having a pet or planting a tree. Its looking great when you first get it, but without proper maintenance and care it may be look a little worse.
So your website should need that care and maintenance, otherwise it will harm your business. People come to your website to know the information about your business. If they are not getting the right information or having trouble to browse your website or your website has many more issue that will not so user friendly for them. It will give your visitors a very negative impact about your services.
You need to give some efforts and time for maintain WordPress website runs smoothly. So here we give you some tips which will help you to maintain your website better.
Maintain WordPress Website
When did you last update your website content and information? It is very very important to get updated. You have to make some time for new content everyday. Update you website with company events, latest news, promotions and some other your business related topic to interact with your customers. It will make your audience engagement better.
Choose the best website builder
Your success starts with your beginning. If you want a better website then you should choose the best website builder according to your business purposes. There are a lots of website builder available in online with having a lots features and functionalities. But you need to chose the right one. It your challenge to choose the right on which will fit properly with your business. When choosing a builder make sure it offer SEO, content management, pricing, social media integration and others features you need.
Most of the people judge a website based on it’s design and homepage. If your website doesn’t have a good looking design, formatting issue, text error then nobody will spend their time on your website. Even sometimes visitors judge your product or business services based on your website performance.
So you realize the importance of a good looking website. If you want more customers, you have to make your website more attractive. You don’t need expensive design just focus on simple layout which display your information perfectly and your users can navigate your website without any issue. Choose appropriate images and color for your website and contents.
Show it off
If you have a great website with e very professional design and features but no one can find it then your website is valueless. So you need to make your website SEO optimized. You have to make sure your website is google and other search engine friendly. If you are not confident about SEO content then you can hire an SEO specialist writers about this job. But anyhow you need to show of your website on the internet.
Review Content Regularly
You need to update your content regularly to engage your visitors so that you can make your visitors into customers. When you maintain your website content you need to focus on blog pots, videos, images. Always make sure to post unique and plagiarism free content. Review your content properly before publish any post. Don’t forget to remember your content is the primary through to connect with your customers.
You can use social bookmarking so that your user can share information on their social pages. Your website should be well enough to integrate with social pages like Facebook, Twitter and Instagram.
Test Your Website
Make your time to test your entire website manually. Looking for any error pages, link issues, bugs and others issues. So that you can make improvement to your website. Make sure your website load faster and update your security. Take a look at your user experience for outdated content, missing titles or meta tags,formatting, grammatical errors and others features.
Test Forms and checkout Process
Test all of your forms pages and checkout process option once in a month specially after any update. make sure all the contact us form, call to action form are working properly so that you don’t miss any business opportunities.
You need to renew your domain and hosting annually. Your domain name is the most valuable thing so don’t expire it.
If you are fail to install any security patch it will lead your website for an vulnerable attack. So make always update the software and install or upgrade security patches. Security patches should be install at the time of release.
Review your Key Performance Indicators(KPI)
To make your website performance better you have to measure the KPI and other general website analytics at lest once in a month. It will make your website effectiveness better and help you to find issues and problems on your website.
You need to backup your website regularly so that in if anything bad happens in your website, you don’t lost your information. So make sure that check that your website data are backing up properly.
Check browser compatibility
At time to time browser compatibility are changing. So for new browsers you website may be incompatible. So review your website in different version of popular web browser.
Update copyright notice and date
Always make your website copyrights are up to date. Update copyright date and other text dates through your website. Don’t display old post in your homepage. Always make your homepage up to date.
Your website need regular checkup and maintenance like others business tools. Business industry and marketplace are changing constantly so your website need to compete with it.