You have a stunning website with a beautiful design and lots of advanced features and functionalities but, your website is not SEO optimized. Then everything you have on your website is valueless if no one can find it and view it. You should show off what you have. SEO gives you opportunities to show off yourself on the internet.
If you are using WordPress, then have the platform for SEO. You need to use it for the best. But if you are not in WordPress, then take a look at this article and, you will understand the features in WordPress for SEO.
WordPress has many features and functionalities, which makes it the best and most used Content Management System. Among all the features, one of the best features is to implement it in a search engine. A search engine is a great way to get organic traffic to your website as it is the primary way for the user to find your website. So, let us discuss why WordPress is the best for SEO.
Permalink is your website URL. From the WordPress admin dashboard, you can easily edit this permalink. You can set it at any format you like. Your default link is “domain.com”. For any specific article, you can set it “domain.com/%article_name%/”. This type of permalink is better for SEO as the viewers can see the topic in the link.
Permalink is very important for website ranking. It can affect your ranking in two ways-
- Keyword in the link is an important ranking factor
- Increase CTR (Click Through Rate) of the post
Post title and meta description are also two important to rank your website high on a search engine. Focus keyword and metadata can increase search engine possibilities. You need to add metadata and keyword in every post of your website.
There are lots of plugins available in WordPress for SEO. The plugin lets you add metadata on your post automatically.
SEO By Design
WordPress is fully designed for Search Engine Optimized. In WordPress, it generates HTML pages so that search engine can easily access it. Most of the WordPress themes are processed with “heading” tags correctly by default, making your page titles easily understood by search engines.
SEO Optimized Images
Images are vital to make your website and content more attractive and readable. SEO optimized images indirectly help you improve your SEO performance as it increases your website’s user experience. WordPress offers you the option to optimized your images. Just open an image edit option and fill the alternative text box with your focus keyword. You can also edit the page sizes to improve website performance.
WordPress plugins collection is huge. You can find hundreds of SEO based WordPress plugin. This plugin covers up all the aspects of SEO support you need for your website. All of these plugins help make your content performing well to review the track of your visitors. Plugins help you to make full breakdown for every page on your website to improve the SEO.
Good user experience allows you a good audience engagement. If your website has a good user interface, you can attract your audience more time in your content. A search engine can analyse your website bad user experience by the bounce rate and average time your visitor spends on your website. You can see your website statistics data from google analytical dashboard. A higher bounce rate will coast you in search engine.
WordPress offers you lots of features and option to customize your website. With the help of various page builder and plugins, you can convert your website into a beautiful and well-organized website to help the user experience.
In mobile optimization, WordPress has gone a far way. All the themes in WordPress are fully mobile-optimized. So your website has a good user experience in mobile devices also. If your website is not mobile optimized, it will not even show up in Google results for mobile search requests anymore.
Speed is not a ranking factor but if a website is slow, you may lose your users and, can affect your overall user experience. It will increase your bounce rate and, high bounce rates are very harmful to SEO. Sometimes Google also bans slow websites so it is important to have a website with fast loading time.
In WordPress website speed is not a big deal. You can choose any fast loading theme which will increase your site performance as well as loading time.
Social Media Integration
Social media is also vital for SEO. If you have good audience engagement in your social media, you can easily redirect them to your website which can improve your ranking. Alongside that, if your website has good ranking, your user expects you to share that in social media so that they can easily connect with you.
In this case, WordPress also have many options for you. You can install any of the popular social media plugins to make your job easier to integrate your website with social media.
Using WordPress will benefit you in many ways. It will save your times and efforts to maintain your website and run it smoothly.